Roger Shashoua is offering a diamond-encrusted edition of his new book Dancing With The Bear for the sum of three million dollars.
He says Russian tycoons are the target readers for the made-to-order book which features more than 600 flawless diamonds.
The book is an account of how the author made £100m through business in post-Soviet Russia.
I'm offering my unpublished book for 10Million dollars. I haven't finished it yet and I don't have any real ideas other than the title which will be "How To Sucker Rich People Into Buying Crap They Don't Need, To Fulfill Their Empty Souls And Lives Devoid Of Purpose".